Next availability Aug 2026
BOOTS:
Beauty Awards
Client: Boots UK
Agency: VMLY&R The Pharm
Industry: Beauty, Cosmetics, and Skincare
Services: 360 Campaign: Visual Identity and Rollout inc. print and social
Date: 2022
Role: Senior Designer
Intro
Boots launched its first-ever Beauty Awards, inviting customers to vote for their favourite products across 25 categories. The campaign celebrated award-winning brands across skincare, makeup, haircare and wellness, generating over 70,000 customer votes.
Brief
Create a scalable 360° campaign identity for the Boots Beauty Awards, designed to work across digital, social, CRM and print. The visual system needed to champion winning products and category messaging while delivering strong standout in a competitive retail environment.
Boots reveals the UK’s favourite beauty products in first ever Beauty Awards
Outcome
Developed a premium campaign identity that positioned award-winning products centre stage through illuminated podiums, bold typography and elevated art direction.
The flexible visual system scaled seamlessly across social, digital and print, delivering a consistent and impactful presence throughout the awards campaign.
Teaser and Countdown
Translating the visual style across the narrative of the whole voting timeline.
We started with teaser ads within emails to banners that live on the Boots site.
The story progressed to countdown to specific winners, highlighting the categories to vote from and addressing additional value that will be added to the consumers.
Visual style of beauty awards
+ Gen X email
Visual style of beauty awards
+ Gen X email
Shortlist banner
Category
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