Campaign: online, instore, print
Boots Beauty Awards 2022
This year Boots introduced its first ever Beauty Awards, giving beauty fans the chance to vote for their favourite products. With over 70,000 votes received, the results are in.
With 25 categories to choose from, including Social Media Sensations, Best Newcomer and Best Menopause Product, customers could vote from an array of brands including ARKIVE and Makeup Revolution as well as cult favourites such as No7, Fenty Beauty and MAC Cosmetics. From affordable everyday basics and makeup bag essentials, all the way through to global beauty icons and premium cosmetics labels, there was something for every beauty lover to choose from
VMLY&R The Pharm
Adobe Suite /
Boots reveals the UK’s favourite beauty products in first ever Beauty Awards
Teaser and countdown
Translating the visual style across the narrative of the whole voting timeline.
We started with teaser ads within emails
to banners that live on the Boots site.
The story progressed to countdown to specific winners, highlighting the categories to vote from and addressing additional value that will be added to the consumers.