No7 Derm Solutions

Campaign: online, instore, print

Rivalling the likes of US owned CeraVe and French pharmacy brands such as Avene, La Roche Posay and Vichy, Derm Solutions is a line-up of four products that target skin diseases such as rosacea, eczema, psoriasis and acne.

These are alongside five core products that help maintain the skin’s barrier and address problems like oiliness, dryness, uneven skin tone, roughness and dullness which can result from hormonal changes, irregular sleep patterns, exposure to UV radiation and busy lifestyles.

As well as offering a range to help simplify your routine and improve your results, Boots have also launched a free-to-access in-store skincare consultation service. It combines dermatologist-grade technology with expert skin analysis so that you can find out exactly what is going on with your skin and find the right products to help it.

For those of you who want to break the cycle of buying new products and then feeling bitterly disappointed by a lack of results, this tool helps to determine exactly where you might be going wrong.

Client /

Boots UK

Agency /

VMLY&R The Pharm

Year /

2023

Adobe Suite /

Illustrator
AfterEffects

Photoshop

CAMPAIGN

No7 enters the healthy skin category with launch of new Derm Solutions range and in-store service

Internal Key visual

TV ad

Full No7 Derm Solutions
TV Advertisement 60"

(See end frame design options further down
this page)

Guidelines

A quick snapshot of the guidelines where we had to consider such things as talent and product imagery, icon placement, grid principles and specific design principles to create a look and feel that would be succinct across all work and outputs

Emerald Guidelines

Emerald pres7

Emerald pres2

Emerald Guidelines

1/8

Development and WIP stages

Working alongside the film and creating assets for meta, we had to interchange between sketch background, gradient background and film to always keep the project moving. Even if we didn't have the correct assets at the time. This was also needed when dealing with creating supers.

Final assets, highlighting your skin concerns

Working across Awareness, Consideration and Conversion I created a multitude of assets highlighting skin concerns and pointing to specific products or the whole skin care range. The output was across both digital and print touchpoints from Meta, Pinterest, digital takeovers, printed coverwraps, full page print ads and more. Allowing for a full 360 world accounted for on this project.

Digital

End frames

These end frames have been put on blue for visibility.

A series of end frames were created depending on where they landed in the Awareness, Consideration and Conversion part of the project. This corresponded to the film itself and the messaging needed to be sent out to the viewer. These are just a snap shot of three. Across a end frames we had to have an array of variables that may or may not be seen such as:

- QR codes

- Offer roundels

- Copy

As well as things that didnt differ such as:

- No7 logo

- Boots logo

- Stop the cycle icon

- NEW flash

Print

Full page

Cover wrap

25x4 print

Back to work