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Campaign: online, instore, print

Boots Beauty Awards 2022

This year Boots introduced its first ever Beauty Awards, giving beauty fans the chance to vote for their favourite products. With over 70,000 votes received, the results are in.

With 25 categories to choose from, including Social Media Sensations, Best Newcomer and Best Menopause Product, customers could vote from an array of brands including ARKIVE and Makeup Revolution as well as cult favourites such as No7, Fenty Beauty and MAC Cosmetics. From affordable everyday basics and makeup bag essentials, all the way through to global beauty icons and premium cosmetics labels, there was something for every beauty lover to choose from

Client / 

Boots UK

Agency / 

VMLY&R The Pharm ​

Year / 


Adobe Suite / 




Boots reveals the UK’s favourite beauty products in first ever Beauty Awards

COVID-19 and the rise of all things 'maskne'

Here on the Instagram post and story, we talk about the struggle of 'Maskne'. Offering tips to avoid this new and unusual type of skin struggle - that two years ago, we wouldn't have thought it would be another thing to worry about regarding our skin.  


Skin struggles: 'Maskne' in feed

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Skin struggles: 'Maskne' Instagram story

Skin Struggles collection

You'll now see a small selection of skin struggles posts. Working with the creative team for content and copy, I applied the look and feel towards each brief. Designing prodominately in AfterEffects without the use of Illustrator anymore.

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Skin struggles: Dry skin

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Skin struggles: Chapped lips

Skin struggles: Clearer skin


Skin Struggles in the world

Our team interacted with followers directly on Facebook and Instagram through Questions and Polls, and then shared bespoke editorial content, to guide and advise followers on how to deal with this issue.


We worked across a variety of touch points including Instagram stories and in feed, working with the NIVEA influencers and producing Pinterest infographics. All the while pushing followers to the NIVEA website, where their new E-Commerce platform lives. 

Skin struggles:
Townsend Twins, NIVEA Family content

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