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Branding and identity

Foundation for
Future London

At Embrace, we were approached to create an identity for a new sector within the Olympic park. This new area would have both arts, education and science combined sharing a community space in East London.


The logo was constructed through the proposition of the three sectors such as coming together at this one place. The colours are vibrant and energetic mirroring the Olympic Park’s personality. Gradients within the logo help to convey movement and futuristic qualities.


We created the logo, stationary, flag banners, posters and numerous advertising assets. I helped within the initial naming and logo creation in addition to following through months of development and assisting with brand guidelines.

Client / 

London Legacy Development Corporation​

Agency / 

This is Embrace​

Year / 


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