We were approached by CS Healthcare, a client within the private sector to create a new advertising campaign. This needed to work both on and offline, attracting not only civil servants but those working within the public sector.

The main objected was to promote HealthBridge as a unique and affordable PMI product that could ‘bridge the gap’ between private healthcare and the NHS. The idea of the handwritten typography was formed as a personal hero that is used across all advertising material. In addition to working and developing this project, I also personally created and artworked multiple printed adverts.