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Branding and identity

The intu brand

The intu brand uses illustrations in a 'pen and ink' style. Below are a snapshot of the illustrations I created for the company and how using the brand, I created posters and designs that reflect the soul of the company.

Client / 

intu properties​

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Agency / 

intu properties​

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Year / 

2017

Design a poster that is given to
a person after completing their leadership programme

A seasonal calendar poster thanking intu Bromley for being apart of their portfolio before the site was sold.

Create a poster promoting health and wellbeing describe what to
expect on the day

Branding and identity

intu Family fun day 2017

Using intu’s employee brand style I brought the collateral to life using illustrations and a simple orange ribbon. I wanted to use the ribbon to animate the characters. intu’s brand promise is ‘we make joy’.

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Using this ethos the ribbon and characters interact in fun and energetic ways to bring the campaign to life in different sporty ways.

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