C E C I L I A O D O N G
Brand identity, printed collateral
The intu internal brand
The intu brand uses illustrations in a 'pen and ink' style. Below you can see a snapshot of the illustrations I created for the company, and using the playful illustrations - how they work across posters and various collateral that reflect the soul of the business.
A lof the work produced when working at intu Properties were B2B collateral. But this also meant having an eye for detail in layout design. I also had to be responsible of personally choosing paper stock and weight, art working and communicating directly with the printers.
Adobe Suite /
intu Family fun day
Using intu’s employee brand style I brought the designs to life using illustrations and a simple orange ribbon. I wanted to use the ribbon to highlight the characters and intu’s brand promise of ‘we make joy’.
intu Sharesave scheme
At intu my role consisted of producing alot of b2b collateral. So using the intu brand, I gave a heavy based document it's own flare with flashes of the intu brand colours: orange and grey. The layout had to hold important information so the output was clean and practical.