C E C I L I A O D O N G
Brand identity, printed collateral
The intu internal brand
The intu brand uses illustrations in a 'pen and ink' style. Below you can see a snapshot of the illustrations I created for the company, and using the playful illustrations - how they work across posters and various collateral that reflect the soul of the business.
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A lof the work produced when working at intu Properties were B2B collateral. But this also meant having an eye for detail in layout design. I also had to be responsible of personally choosing paper stock and weight, art working and communicating directly with the printers.
Client /
intu Properties
Agency /
intu ​Propeties
Year /
2017
Adobe Suite /
illustrators, inDesign
IDENTITY
IDENTITY
IDENTITY
Design a certificate that is given to an employee after completing their leadership programme:
Create a poster promoting health and wellbeing describe what to expect on the day:
intu Family fun day
Using intu’s employee brand style I brought the designs to life using illustrations and a simple orange ribbon. I wanted to use the ribbon to highlight the characters and intu’s brand promise of ‘we make joy’.
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intu Sharesave scheme
At intu my role consisted of producing alot of b2b collateral. So using the intu brand, I gave a heavy based document it's own flare with flashes of the intu brand colours: orange and grey. The layout had to hold important information so the output was clean and practical.
