Event branding

Capital city of pop

The brief was to create a standout invite for intu's annual retailer event. A 7” vinyl was created using thick paper stock and mock varnish to act like a real record. This was adorned with a large bold flower pulling from the venue's website. 

intu’s brand messages of ‘surprise and delight’ had to also be incorporated into the design and so, the invitation was delivered in plain white envelope but when opened they’d fall into the joy.