For the first time, The Olympic Committee bought the rights to stream the winter games on YouTube. Directed for the Indian market in order to drive awareness, and users towards The Olympic Channel.

India is not a priority market for the IOC nor do they have a lot of athletes who competed in Pyeongchang, so the brief is awareness, brand building and driving ‘tune-in’ within a quick turnaround through paid promotional assets, lead gen, CRM and sign up assets.