Banner ad templates

Olympic Family
template production

The banners as a whole had to be informative, simple, professional and
adhere to the brand guidelines of The Olympic Channel. Across all designs,
the assets had to be compelling, concise and clear.

The graphic rings are used to add a strong visual link to the Olympic rings.
The living rings are a graphical devise used within the action part of every
design. They create a powerful ad, bringing the design to life by conveying a sense of movement.

Client /

The Olympic Committee

Agency /

VML London

Year /

2018

48 Summer sports

15 Winter sports

22 Banners
per sport

brand 1

brand 3

brand 2

brand 1

1/3

63 Combined sports

9 Banners per sport

And then we revamped it...

Creating a Sports Toolkit.

My idea was chosen to create a new campaign, loved by our client that was rolled out across all sports. Of a different type of banner visual that lived on the sports federation websites. It explores the DNA of each Olympic sport within three simple words.

The crafted words are punchy, short and brief. They were researched and chosen to be specifically curated towards each individual sport, making each design and banner unique and recognisable in their own habit.

With the use core brand colours and energetic living rings this campaign brought to life the existing brand in a new exciting way.