NIVEA launched their annual Christmas '24 Days of Giving' competition on Facebook. NIVEA invites their audience to nominate a person each day, for 24 days to win a gift. Each day a new video is posted to reveal the day's prize and at the end of each day, a person is chosen as a winner.

Each year the campaign has a new look and feel to showcase the prizes to the audience. I was tasked in creating the look and feel from conception, art direction, briefing the production house and being on hand across the photoshoots. 

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This was my first large scale project of using AfterEffects as art direction, which you'll see below. This was a way for me to not only proactively practice my skills but by having a tangible level of animation understanding, increased the ability to brief the production house more accurately made the project more cost/time effective.