Online campaign competition
NIVEA's 24 Days of Giving
NIVEA launched their annual Christmas '24 Days of Giving' competition on Facebook. NIVEA invites their audience to nominate a person each day, for 24 days to win a gift. Each day a new video is posted to reveal the day's prize and at the end of each day, a person is chosen as a winner.
Each year the campaign has a new look and feel to showcase the prizes to the audience. I was tasked in creating the look and feel from conception, art direction, briefing the production house and being on hand across the photoshoots.
This was my first large scale project of using AfterEffects as art direction, which you'll see below. This was a way for me to not only proactively practice my skills but by having a tangible level of animation understanding, increased the ability to brief the production house more accurately made the project more cost/time effective.
Adobe Suite /
Annual campaign logo, with new look and feel adaptations
Facebook cover photo
Test, art direction video to brief the Production house
Final video work
Day 2 and Day 7 of the competiton
Day 5 and Day 14 of the competition (as static stills)
Selection of the 24 Days