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CAMPAIGN
CAMPAIGN
CAMPAIGN

Online campaign competition

NIVEA's 24 Days of Giving

NIVEA launched their annual Christmas '24 Days of Giving' competition on Facebook. NIVEA invites their audience to nominate a person each day, for 24 days to win a gift. Each day a new video is posted to reveal the day's prize and at the end of each day, a person is chosen as a winner.

 

Each year the campaign has a new look and feel to showcase the prizes to the audience. I was tasked in creating the look and feel from conception, art direction, briefing the production house and being on hand across the photoshoots. 

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This was my first large scale project of using AfterEffects as art direction, which you'll see below. This was a way for me to not only proactively practice my skills but by having a tangible level of animation understanding, increased the ability to brief the production house more accurately made the project more cost/time effective. 

Client / 

NIVEA UK

Agency / 

Cheil Europe ​

Year / 

2020

Adobe Suite / 

Illustrator, AfterEffects

Annual campaign logo, with new look and feel adaptations

24DAYS_FB_Cover.jpg

Facebook cover photo

My design, 
AfterEffects concept

Test, art direction video to brief the Production house

Final video work
post production

SOUND ON

SOUND ON

Day 2 and Day 7 of the competiton

24_days_1x1-post_PamperHamper.jpg
24_days_1x1-post_M-Falcon.jpg

Day 5 and Day 14 of the competition (as static stills)

24_days_flat lay of posts v2.jpg

Selection of the 24 Days

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