The agency was approached to create a NIVEA Social Playbook and visual style that would influence the global brand across all their online platforms such as social, e-commerce and their website.

Working with the strategy department for content and my input of the design of the book itself - they wrote the playbook laden with knowledge and information such as the NIVEA brand in the social world, the digital and brand vision, the principles of effective social content, the approach to proactive content, best practice, community management publishing, moderation and monitoring for example.

As design lead, I was then tasked to create the new NIVEA look and feel that would work across their online platforms.