Next availability Aug 2026
NIVEA:
Skin Struggles
Client: Nivea UK
Agency: Cheil
Industry: Beauty, Cosmetics, and Skincare
Services: Visual Identity & Social Campaign
Date: 2021
Role: Designer
Intro
A social-first campaign designed to help consumers navigate common skincare concerns while highlighting NIVEA's specialist expertise.
Brief and Outcome
Created a responsive visual identity for NIVEA's Skin Struggles campaign, including the logo, campaign toolkit and social playbook. Built around NIVEA's core brand assets, the system was designed to work seamlessly across static and animated content, helping surface expert skincare advice in an engaging and accessible way.
NIVEA 'Smile'
COVID-19 and the rise of all things 'maskne'
Here on the Instagram post and story, we talk about the struggle of 'Maskne'. Offering tips to avoid this new and unusual type of skin struggle - that two years ago, we wouldn't have thought it would be another thing to worry about regarding our skin.
Skin Struggles Collection
You'll now see a small selection of skin struggles posts. Working with the creative team for content and copy, I applied the look and feel towards each brief. Designing prodominately in AfterEffects without the use of Illustrator anymore.
Skin Struggles in the world
Our team interacted with followers directly on Facebook, Instagram and Tiktok through Questions and Polls. We then shared bespoke editorial content, to guide and advise followers on how to deal with this issue.
We worked across a variety of touch points including Instagram stories and in feed, working with the NIVEA influencers and producing Pinterest infographics. All the while pushing followers to the NIVEA website, where their new E-Commerce platform lives.