NIVEA:
Skin Struggles
Client: Nivea UK
Agency: Cheil
Industry: Beauty, Cosmetics, and Skincare
Services: Visual Identity & Social Campaign
Date: 2021
Role: Designer
Intro
NIVEA has over one hundred years experience creating caring products for our skin, from teenage acne to anti-ageing solutions and everything in between. They wanted to add value to their followers’ feeds with a responsive campaign that supported their specific skincare needs, as well as showcasing the wealth of specialist insight that NIVEA has on their website.
Brief and Outcome
Develop a responsive visual system for NIVEA’s Skin Struggles campaign.
Building on the NIVEA brand, I created the campaign logo, a Skin Struggles subset of the playbook, and the look-and-feel using NIVEA blue, white and yellow highlights. I designed all assets: static and animated. This includes the animated “NIVEA tin/smile” logo lock-up to showcase specialist skincare insight across social feeds.
NIVEA 'Smile'
COVID-19 and the rise of all things 'maskne'
Here on the Instagram post and story, we talk about the struggle of 'Maskne'. Offering tips to avoid this new and unusual type of skin struggle - that two years ago, we wouldn't have thought it would be another thing to worry about regarding our skin.
Skin Struggles Collection
You'll now see a small selection of skin struggles posts. Working with the creative team for content and copy, I applied the look and feel towards each brief. Designing prodominately in AfterEffects without the use of Illustrator anymore.
Skin Struggles in the world
Our team interacted with followers directly on Facebook, Instagram and Tiktok through Questions and Polls. We then shared bespoke editorial content, to guide and advise followers on how to deal with this issue.
We worked across a variety of touch points including Instagram stories and in feed, working with the NIVEA influencers and producing Pinterest infographics. All the while pushing followers to the NIVEA website, where their new E-Commerce platform lives.