No7:
Derm Solutions
Client: Boots UK
Agency: VMLY&R The Pharm
Industry: Beauty, Cosmetics, and Skincare
Services: 360 Campaign: Visual Identity and Rollout inc. print and social
Date: 2024/5
Role: Senior Designer/Design lead
Brief
Create a launch campaign for No7 Derm Solutions, positioning the range alongside leading dermatologist-backed skincare brands such as CeraVe and La Roche-Posay.
Develop a premium yet accessible creative direction that communicates the efficacy of the products across targeted skin concerns, while supporting the launch of Boots’ in-store skincare consultation service. The campaign should simplify complex skincare messaging, build consumer trust, and encourage confidence through educational, customer-first design.
No7 enters the healthy skin category with launch of new Derm Solutions range and in-store service
Internal Key visual
TV Ad
Full No7 Derm Solutions
TV Advertisement 60"
(See end frame design options further down this page)
Guidelines
A quick snapshot of the guidelines where we had to consider such things as talent and product imagery, icon placement, grid principles and specific design principles to create a look and feel that would be succinct across all work and outputs.
Development and WIP stages
I worked parallel to the Film as well as creating assets for Meta. We had to interchange between sketch background, gradient background and the Film to always keep the project moving - even if we didn't have the correct assets at the time. This was also needed when dealing with creating Supers. A juggling and wonderful time.
Final assets, highlighting your skin concerns
Working across Awareness, Consideration and Conversion I created a multitude of assets highlighting skin concerns and pointing to specific products or the whole skin care range. The output was across both digital and print touchpoints from Meta, Pinterest, digital takeovers, printed coverwraps, full page print ads and more. Allowing for a full 360 world accounted for on this project.
More of the assets I created below for the live campaign.
Meta
Meta static offers
On site
Gum Gum
Amplify
Static ad pause
End frames
These end frames have been put on blue for visibility.
A series of end frames were created depending on where they landed in the Awareness, Consideration and Conversion part of the project. This corresponded to the film itself and the messaging needed to be sent out to the viewer. These are just a snap shot of three. Across a end frames we had to have an array of variables that may or may not be seen such as:
- QR codes / Offer roundels / Copy
As well as things that didn't differ such as:
- No7 logo / Boots logo / Stop the Cycle icon / NEW flash
Print
Below shows the print rollout I created on a few of the immediate asks.
Full page
Cover wrap
25x4 print
Results
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Market Need & Reception: The campaign successfully targeted the 38% of UK consumers who felt trapped in a "cycle" of ineffective skincare.
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Expert Backing: The campaign utilized a partnership with dermatologist Dr. Emma Wedgeworth to highlight the need for expert advice, addressing the 90% of consumers who feel beauty brands should do more for skin health education.
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Strategic Reach: The campaign deployed a wide-reaching strategy across TV, VOD (Video on Demand), Social, OOH (Out of Home), and PR.
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Focus on In-Store Services: A key component was promoting the in-store Pro Derm Scan service, which provides personalized skin assessments and product recommendations.
This launch followed the high success of the No7 Future Renew range in April 2023, which saw over 500,000 transactions in its first four weeks