BRANDING
BRANDING
BRANDING

Branding and guidelines

The Restaurant Group:
Jumping Pans &
Pyjama Hotel

The Restaurant group is a significant player in the UK casual dining market with over 650 restaurants and pub restaurants. Its principal trading brands are wagamama, Frankie & Benny’s, Chiquito and Brunning & Price.

 

They approached us to create a new two new delivery-only takeaway brands. One Pan Asian, the second - Indian cuisine. I was lead designer working with a Creative team and a Creative Director to name, position, brand, attend photoshoots and thus create two new spaces in an extremely crowded market.

We wanted to deliver the experience as well as the food through the journey of travel, taste and reignition.

Client / 

The Restaurant Group

Agency / 

Cheil Europe ​

Year / 

2020

Adobe Suite / 

InDesign

Brand 1:

Jumping Pans, inspiring you to travel through taste.

GBP19096001_Pan Asian Branding_final-logo-01.jpg

Jumping Pans logo

Guidelines inside pages

2_guidelines-stack.jpg

Guidelines inside pages

Pan Asian Branding_final-panface_Artboard 1 copy 3.jpg
Pan Asian Branding_final-panface_Artboard 1 copy 4.jpg

Stickers

Jumping-Pans-site-Dummy-gif-website.gif

Website

Brand 2:
Pyjama Hotel, reigniting the
British love affair with Indian Food.

Pyjama Hotel logo

GBP19096001_Pyjama Hotel_Brand Guidelines_Final.jpg

Pyjama Hotel colour pallete

Indian_Doublepage-guidelines.jpg

Guidelines inside pages

Indian_x8_Doublepage-guidelines v2.jpg

Guidelines inside pages

Packaging_Lamb_Jalfrezi_039.jpg

Stylised food photoshoot