C E C I L I A O D O N G
BRANDING
BRANDING
BRANDING
Branding and guidelines
The Restaurant Group:
Jumping Pans &
Pyjama Hotel
The Restaurant group is a significant player in the UK casual dining market with over 650 restaurants and pub restaurants. Its principal trading brands are wagamama, Frankie & Benny’s, Chiquito and Brunning & Price.
They approached us to create a new two new delivery-only takeaway brands. One Pan Asian, the second - Indian cuisine. I was lead designer working with a Creative team and a Creative Director to name, position, brand, attend photoshoots and thus create two new spaces in an extremely crowded market.
We wanted to deliver the experience as well as the food through the journey of travel, taste and reignition.
Client /
The Restaurant Group
Agency /
Cheil Europe
Year /
2020
Adobe Suite /
Illustrator, InDesign
Brand 1:
Jumping Pans, inspiring you to travel through taste.
Jumping Pans logo
Guidelines inside pages
Guidelines inside pages
Stickers
Website
Brand 2:
Pyjama Hotel, reigniting the
British love affair with Indian Food.
Pyjama Hotel logo