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BRANDING
BRANDING
BRANDING

Branding and guidelines

The Restaurant Group:
Jumping Pans &
Pyjama Hotel

The Restaurant group is a significant player in the UK casual dining market with over 650 restaurants and pub restaurants. Its principal trading brands are wagamama, Frankie & Benny’s, Chiquito and Brunning & Price.

 

They approached us to create a new two new delivery-only takeaway brands. One Pan Asian, the second - Indian cuisine. I was lead designer working with a Creative team and a Creative Director to name, position, brand, attend photoshoots and thus create two new spaces in an extremely crowded market.

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We wanted to deliver the experience as well as the food through the journey of travel, taste and reignition.

Client / 

The Restaurant Group

Agency / 

Cheil Europe ​

Year / 

2020

Adobe Suite / 

Illustrator, InDesign

Brand 1:

Jumping Pans, inspiring you to travel through taste.

GBP19096001_Pan Asian Branding_final-logo-01.jpg

Jumping Pans logo

1_Doublepage-guidelines.jpg

Guidelines inside pages

2_guidelines-stack.jpg

Guidelines inside pages

Pan Asian Branding_final-panface_Artboard 1 copy 3.jpg
Pan Asian Branding_final-panface_Artboard 1 copy 4.jpg

Stickers

Jumping-Pans-site-Dummy-gif-website.gif

Website

Brand 2:
Pyjama Hotel, reigniting the
British love affair with Indian Food.

PyjamaHotel_logo_lettermark-02.jpg

Pyjama Hotel logo

GBP19096001_Pyjama Hotel_Brand Guidelines_Final.jpg

Pyjama Hotel colour pallete

Indian_Doublepage-guidelines.jpg

Guidelines inside pages

Indian_x8_Doublepage-guidelines v2.jpg

Guidelines inside pages

Packaging_Lamb_Jalfrezi_039.jpg

Stylised food photoshoot

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