C E C I L I A O D O N G
BRANDING
BRANDING
BRANDING
Branding and guidelines
The Restaurant Group:
Jumping Pans &
Pyjama Hotel
The Restaurant group is a significant player in the UK casual dining market with over 650 restaurants and pub restaurants. Its principal trading brands are wagamama, Frankie & Benny’s, Chiquito and Brunning & Price.
They approached us to create a new two new delivery-only takeaway brands. One Pan Asian, the second - Indian cuisine. I was lead designer working with a Creative team and a Creative Director to name, position, brand, attend photoshoots and thus create two new spaces in an extremely crowded market.
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We wanted to deliver the experience as well as the food through the journey of travel, taste and reignition.
Client /
The Restaurant Group
Agency /
Cheil Europe ​
Year /
2020
Adobe Suite /
Illustrator, InDesign
Brand 1:
Jumping Pans, inspiring you to travel through taste.

Jumping Pans logo

Guidelines inside pages

Guidelines inside pages


Stickers

Website
Brand 2:
Pyjama Hotel, reigniting the
British love affair with Indian Food.

Pyjama Hotel logo