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BOOTS:
Beauty Awards

Client: Samsung

Agency: Cheil

Industry: Technology and Digital advertising/Media

Services: Full page ad design, banner ads, motion ads 

Date: 2020/1

Role: Designer

Intro​

 

A launch campaign for Samsung's Whatever Next podcast, created to make the future of 5G technology more engaging and accessible to a mainstream audience.

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Brief & Outcome

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Developed a playful campaign identity and visual toolkit for the podcast launch, translating complex technology concepts into a distinctive and engaging creative platform.

The campaign was rolled out across digital, motion, print and media partnerships, supporting Samsung's 5G handset launch and helping the podcast reach #1 in the UK Tech News charts.

5G key visual .jpg

Key visual

Samsung_5G_Camera_Banners_300x600-v2.gif
SAMSUNG-5G-BANNER_HOME_300X600_v7.gif
SAMSUNG-5G-BANNER_FOOD_300X600.gif

Banner Ads

Working with an Isometric designer we created worlds for each episode. These included topics such as Fitness, Food, Gaming, Photography and Entertainment. Short punchy lines were key in the success of this project allowing users to be captivated by not just the design and the Samsung brand name.

episode2.gif
episode1.gif

Banner Ads

TO0-1.jpg

TimeOut Cover

Results​

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  • 15.7 million combined digital and print campaign impressions

  • 207% increase in Dotcom 5G page visits

  • 20,000 podcast listeners (without paid promotion)​

  • Repeat #1 in the UK Podcast Tech News charts

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