BOOTS:
Beauty Awards
Client: Samsung
Agency: Cheil
Industry: Technology and Digital advertising/Media
Services: Full page ad design, banner ads, motion ads
Date: 2020/1
Role: Designer
Brief and Deliverable
Create a playful, accessible visual identity and campaign for Samsung’s “Whatever Next” 5G podcast. Within the first few days of release, each episode would reach #1 in the UK Tech News charts, it would maintain a top #10 ranking thereafter.
Using Samsung’s brand, I developed the key visual, banner ads, motion graphic ads, and print and web takeovers for Time Out and Metro, translating complex 5G concepts into a weird and wonderful aesthetic to support the launch of Samsung’s 5G-ready handsets.
Key visual
Banner Ads
Working with an Isometric designer we created worlds for each episode. These included topics such as Fitness, Food, Gaming, Photography and Entertainment. Short punchy lines were key in the success of this project allowing users to be captivated by not just the design and the Samsung brand name.
Banner Ads
TimeOut Cover
Results
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15.7 million combined digital and print campaign impressions
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207% increase in Dotcom 5G page visits
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20,000 podcast listeners (without paid promotion)
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Repeat #1 in the UK Podcast Tech News charts