C E C I L I A O D O N G
TAKEOVERS
TAKEOVERS
TAKEOVERS
Full page advertising wrap, banners
Samsung 5G
Coinciding with the launch of their 5G-ready handsets, Samsung wanted to become thought leaders in the 5G space. Cutting through the confusion and tech speak, we helped Samsung turn 5G into something everyone could relate to: a humble podcast. But visually, be about exactly how confusing 5G is to the world.
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The creative team did an incredible job in the production of ‘Whatever Next’ a weird and wonderful tech podcast hosted by Dr Hannah Fry and comedian Suzi Ruffell. Working on the design side, I was tasked with aiding with the design of the identity, advertising the podcast across Time Out and Metro with online take-overs.
Client /
Samsung UK
Agency /
Cheil Europe ​
Year /
2021
Adobe Suite /
Photoshop, Illustrator




Working with an Isometric designer we created worlds for each episode. These included topics such as Fitness, Food, Gaming, Photography and Entertainment. Short punchy lines were key in the success of this project allowing users to be captivated by not just the design and the Samsung brand name.