Napolina are a leading household food brand that have a range of products
from tinned tomatoes, olive oils, sauces and pasta.
I primarily focused on their pasta range. Their strict black and white packaging made the brand appear like a standard premium pasta product, their heritage seemed lost. The task was the turn the brand on its head in a new and exciting way.
(Proactive for Napolina)
(Falmouth University project)
Wanting to showcase the colourful city of Naples, a rich pasta range was born.In addition, through multiple months of research and strategy, I discovery thatconsumers are unsure about portion control with starchy food such as rice andpasta. Therefore not only was the aesthetic of the pack changed but also the user experience.