Packaging 

Little Naples

Napolina are a leading household food brand that have a range of products
from tinned tomatoes, olive oils, sauces and pasta.

 

I primarily focused on their pasta range. Their strict black and white packaging made the brand appear like a standard premium pasta product, their heritage seemed lost. The task was the turn the brand on its head in a new and exciting way.

Client / 

(Proactive ​for Napolina)

​

Agency / 

(Falmouth University project)​

​

Year / 

2014

Wanting to showcase the colourful city of Naples, a rich pasta range was born.In addition, through multiple months of research and strategy, I discovery thatconsumers are unsure about portion control with starchy food such as rice andpasta. Therefore not only was the aesthetic of the pack changed but also the user experience.

Initial sketches

Outcome

Thanks again guys, love Ce.